Monthly Archives: February 2024

Byju’s Equation and the Law of Endups: How Not to Fail?

Byju's Equation and the Law of Endups

Around nine out of ten startups fail. Why? A startup is prone to failure because to be called a Start-up, the prerequisites are innovation (testing new tech, products, or markets) and potential for exponential growth. But what if despite a successful offering and exponential growth, it fails? This can be better explained through a live case study of Byju’s in the form of an equation. Why Equation? In this era of short attention spans, no one has time to read long stories. So here’s an attempt to cut Byju’s long story short and express it in the form of an …